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Job Description

Marketing Manager

Location Peterborough

Job Type: Permanent, Full Time

Salary: £35,000 – £55,000 (depending on experience)

Reports To: Director of Client Services


Main Purpose of the Job

To communicate Charis and our value propositions to stakeholders in a planned and budgeted way, whereby the company profile is raised and partner management and business development initiatives are bolstered.


Main Responsibilities

  • Creation of a Marketing/PR plan and calendar of activity that dovetails with Business Development activity and scheme/product launches
  • Design, plan and execute timely marketing campaigns, measuring and reporting the impact and attribution of each campaign
  • Weekly social posts and partner emails
  • Asset design and creation
  • Copy, blog, case study and testimonial writing according to Charis’s tone of voice
  • Product and service positioning
  • Website content and SEO management
  • Work with the commercial team to build addressable markets and target audiences for key verticals
  • Management of agency partners
  • Work with the Commercial Director to maintain CRM system so that our account management and business development agenda is optimised
  • Develop a suite of relevant CRM reporting for the business
  • Identify business development opportunities via market research, tender portals and news analysis
  • Pre-empt commercial opportunities and threats via ongoing PESTLE analysis


Knowledge, Experience and Competencies

  • Educated to degree level or equivalent with CIM or equivalent
  • Exceptional written English
  • In depth CRM management, ideally Hubspot
  • Detailed knowledge and experience of social media marketing
  • Content and asset creation e.g. social media posts, landing pages
  • Use of additional marketing software e.g. Mailchimp, lead generation
  • Ability to conduct independent research and present findings clearly
  • Management of agency partners
  • An understanding of analytics platforms such as Power BI and Google Analytics
  • An understanding of website UX and UI
  • Ability to plan and organise workload to ensure that deadlines are met
  • Motivated, energised and engaging


Benefits & Rewards

People who work with Charis have the opportunity to excel, innovate, learn and grow and we offer an excellent range of benefits that contributes to employee satisfaction and organisational success.

View our Benefits

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